Held as a special breakfast session on Thursday, 18th April 2013 at Habtoor Grand Beach Resort & Spa, the session raised awareness about the growing low quality and counterfeit auto parts market in the UAE.
In a market guided by price wars, the demand for counterfeit and inferior quality auto parts is increasing.
These parts add to the woes of the end user by causing serious damage to the vehicles as well as compromising the safety of the customers and their vehicles.
Speaking on this rather unfortunate trend, Mr. Gary Carscadden, Director of Global Auto Parts said, "The bitter taste of low quality remains on the lips long after the sweet taste of low price has passed."
The breakfast session included a short presentation on the auto parts & OEM market and highlighted the risks of using low quality and counterfeit parts. This was followed by a question and answer session where the experts discussed and clarified some of the doubts and issues faced by the attendees.
Along with the presentation, a comparison was drawn between genuine and counterfeit auto parts by displaying some products of each. The display included brake pads, shock absorbers, CV joints, filters and radiators.
"Automotive businesses and consumers in the GCC should not have to sacrifice quality and bring risk to get the best value. Global Auto Parts are ensuring that the highest quality is available to this market at the best value price level so that repairers and consumers can trust that they are buying the same 'Genuine Quality' they would see from the main dealer," added Mr. Gary Carscadden.
Wednesday, June 5, 2013
Global Auto Parts hosts anti-counterfeit automotive spare parts breakfast gala
In an unprecedented move, Global Auto Parts hosted a special breakfast gala for automotive distributors, garage owners and business community in Dubai to join the fight against low quality and counterfeit auto parts.
Subscribe to:
Comments (Atom)